Color Wheel

Adobe Illustrator Color Wheel

It is important for companies to use certain colors because colors create different emotions. Without the right colors on a product, customers won't buy it. Different combinations of colors create different emotions that help sell products.

Orange is the color of social communication and optimism. From a negative color meaning it is also a sign of pessimism and superficiality.

With the meaning of colors, in color psychology, yellow is the color of the mind and the intellect. It is optimistic and cheerful. However it can also suggest impatience, criticism and cowardice.

Green is the color of balance and growth. It can mean both self-reliance as a positive and possessiveness as a negative, among many other meanings. 

Blue is the color of trust and peace. It can suggest loyalty and integrity as well as conservatism and frigidity. 

Indigo is the color of intuition. In the meaning of colors it can mean idealism and structure as well as ritualistic and addictive.                       

Purple is the color of the imagination. It can be creative and individual or immature and impractical.                                                                  

The color meaning of turquoise is communication and clarity of mind. It can also be impractical and idealistic.

The color psychology of pink is unconditional love and nurturing. Pink can also be immature, silly and girlish.

In the meaning of colors, magenta is a color of universal harmony and emotional balance. It is spiritual yet practical, encouraging common sense and a balanced outlook on life.

The color brown is a friendly yet serious, down-to-earth color that relates to security, protection, comfort and material wealth.

From a color psychology perspective,gray is the color of compromise - being neither black nor white, it is the transition between two non-colors. It is unemotional and detached and can be indecisive.

Silver has a feminine energy; it is related to the moon and the ebb and flow of the tides - it is fluid, emotional, sensitive and mysterious.

Gold is the color of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the color psychology of gold implies affluence, material wealth and extravagance.

White is color at its most complete and pure, the color of perfection. The color meaning of white is purity, innocence, wholeness and completion.

Black is the color of the hidden, the secretive and the unknown, creating an air of mystery. It keeps things bottled up inside, hidden from the world.

Cite: http://www.empower-yourself-with-color-psychology.com/meaning-of-colors.html

Color Schemes

Hey this is Ethan and i've been learning about logos and the colors put into them. If you don't know what I mean, this is a great example.

This is the Tostitos logo, Tostitos is a tortilla chip company and their logo shows creativity and planning. The use of warm colors (red/orange/yellow) helps me think of food and the warmth of the salsa i'm about to eat with these chips. If you look closely, you can see two people sharing chips and salsa. The two Ts make the figures while tine yellow triangle between them is a chip and the red tittle of the I s the bowl of salsa. I think that by using these colors and the hidden picture, the Tostitos logo can easily draw your eye to it and keep you looking. I aupplaud your cleverness, Tostitos. 

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